Color Psychology

Colors can influence human behavior.
Colors can influence human perceptions.
Colors can influence the taste of food.
Colors can influence attractiveness.

The Perception of Colors

RED

Red attracts the human eye

Energy

Power
Strength
Exitement

Danger

Fire
Blood
Urgency
Traffic Stop

Passion

Appetite
Emotion
Love

GREEN

Green is the most restful color

Nature

Fertility
Freshness
New Growth

Safety

Good Health
Healing Power
Free Traffic

Harmony

Peace
Easyness
Calmness

BLUE

Blue is the most used office color

Sea

Water
Ocean
Depth
Welth

Quality

Stability
Conservatism
Productivity
Wisdom
Intelligence

Sky

Truth
Peace
Heaven

Yellow

Yellow is a Happy Color

Sunshine

Light
Clarity
Energy
Warmth

Optimism

Happiness
Positivity
Cheerfulness
Youngfulness

Black

Black is Authority and Mystery

Authority

Power
Elegance
Formality

Mystery

Evil
Fear
Death

Gray

Grey is Conservative

Security

Reliability

Classic Knowledge

Professional Wisdom

White

White is Purity

Cleanliness

Neutrality

Goodness

Innocence